Impact Mozilla

The voting process has drawn to a conclusion, and we’ll soon be announcing the winner and helping with the execution of their marketing plan.

What’s Your Add-On?Creating loyal Firefox users by driving add-on penetration

Project MOESpreading the Firefox story: harnessing open-source to do good

La Conexión de MozillaBuilding South American communities around a free and open web

Phone SupportAn experiment to see if poor retention is caused by confused users

How do you Firefox?It’s your life. Your browser should reflect it.

Fox for AllPersonalize Firefox for the masses, plus two ad strategies

My FirefoxThe first browser customized out of the box

Surf on Your Own TurfShowcase Firefox’s benefits and expand its community

MicrocampaignsFirefox download pages just for your group or community

Customization CampaignCommunity-driven campaign to spread awareness of Firefox add-ons to new users