Phase Two Criteria
Each longer plan will go through a voting process. The following criteria are set as guidelines for voters to consider:
FEASIBILTY
A detailed—yet easily understood—outline of the goals and milestones of your strategy will set a second-stage plan apart. Specific action items, a timeline, a line-by-line budget and due dates are highly recommended.
BUSINESS BENEFIT
It should be instantly clear how the success of your strategy will benefit Mozilla as a business. A basic analysis of competitor solutions and a bottom-line statement of how your executed plan will improve Mozilla marketing are imperative.
MEASURABILITY
Successful second-stage plans will demonstrate an understanding of background data and use analytics to project concrete, measurable goals. These plans will also describe the exact method by which the results of the plan will be measured, including empirical definitions of “success” and “failure”.
If we let you know that your idea has advanced to Phase Two, you may submit your second plan.
See the official rules for details.
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