Phase One Criteria
Each submission will be measured against the following five criteria:
SPIRIT
Winning plans will describe marketing programs that capture the spirit of Mozilla—from open source to the power of a diverse global community.
PROFESSIONAL PRESENTATION
Plans that stand out will have a professional polish. Thorough and developed, they should integrate a balance of marketing strategy, tactics and creativity.
FEASIBILTY
Exceptional plans will be executable and based on a realistic, structured framework and timeline.
BUSINESS BENEFIT
Proposed plans should make good business sense for a company that competes in the free market. Chosen plans will describe a solid investment of time and money with a high potential for pay-off.
MEASURABILITY
Plan goals should be quantified and projected results should be measurable and real.
See the official rules for details.
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